Name of writer appears here

[Course name appears here]
[Professor`s name appears here]
[Date appears here]
“Modern Art,” by Cottington: An Introduction
David Cottington in his book showed bewilderment for the contempt of the modern arts as well the growing interest in the art on the other hand by many people. The primary aim of his book is to analyze and interrogate the concept of the contemporary art and to explore its significance to qualify the art to be called as modern. Cottington believed that, all art that has been made in the last century or so is considered as modern. However, there is a need to study the complex question of how the art that is chosen as such, and that has until the twentieth century been labeled as `modernist`, related to the vibrant cultural, socioeconomic, and political modifications in the western countries have been considered as `modernity` for over the last century. The few questions like what work of art meets the criteria as modernist? By whom and how such a selection has been made? What is the relationship between modern and contemporary art? And finally, what does the word `postmodernism` imply for art and do the word `postmodernist` art is no longer current, or is no longer modernist than why, and what does this imply, both for art and for the notion of `the modern`?
Overview
The book `Modern Art: A Very Short Introduction` by David Cottington involves the readers by presenting them not only the facts and statistics of the modern arts. It worth noting that, this book is relevance with regard to the modern art history. The book primarily concentrates on the controversial ideas of the modern art with some questions about the arts to be qualified as modern arts or not. As well, it also interrogates the selection criteria for such decision. Besides, it also questions about the relationship between modern and contemporary art, about the post-modernism and the notion of modern. Furthermore, Cottinghan was interested in studying many important features of this subject that beset the issue of controversy in modern art history from Manet to Picasso and Tracey. He also studied at length at the role of the dealer from the leading Cubist artist Kahnweiler, to Charles Saatchi.
Nevertheless, it becomes quite evident that the public`s incomprehension at modern art has been a continuous all over the last century or so from the time when `avant-garde` artists began to defy conventional art traditions in an uncomfortable and fanatic manner. In fact, it can be noted that the two words are more or less interchangeable: `modern art` is actually can be termed as `avant-garde` in its characteristics, goals, and relationships, whilst what `the avant-garde` comprises is, essentially be called as, `modern art`. This relationship, therefore, is critical, and it is consequently worth noting, as the basis for the study, the question of the beginning and the implication of `the avant-garde`.
Specifically, the characteristics and goals of art can be called as `avant-garde` art that explored something new in its time, to understand the meanings of the modern visual media, to claim for artistic freedom, or to defy the prevailing values that surfaced, in the mid-nineteenth century, prior to that there exist many aesthetically radical artists to create a community. That community itself surfaced about the conclusion of the twentieth century, and at that time of the era when the word `avant-garde` first became linked with the modern art, by its opponents and fans alike. This type of community soon became a norm in that art, its very survival affecting, the forms that it took and what its implications were supposed to be.
The rationales why a number of artists started to have `avant-garde` goals in the mid-nineteenth century are complex. Yet, in the western societies over the last century motivated some artists to try to escape the rules, the commodification, and the complacencies of an `establishment` art in which those norms were valued. The authors for example Baudelaire and Flaubert, and painter like Manet, showed their very existence as members of a worldly, status-looking and their revulsion for such principles not only marginalized them from the present social and artistic bodies however it also created a deep sense of psychological isolation. This double division was argued to be the outcome of avant-gardism.
However, there were other reasons for such state of affairs. It is no twist of fate that many of these were French artists as that country was the fastest-developing cultural capital of Europe, with deep-rooted cultural bureaucracy as well as art schools, and professional structure of art. Consequently many artists and writers from all over the world thronged the French capital Paris for its remarkable growth of the art and culture.
Anyhow, most of the art aspirants were unsuccessful in their objectives, by being hindered by various protocols of the profession. Thus, they sought other options for advancement for instance collaborating in various informal groupings, promoting and contesting new ideas and practices, through many magazines. Hence, for such activities both avant-garde art and the avant-garde community were born and which led the emergence of the `modern art`
Yet, the isolation the avant-garde felt was not a one-sided approach. Integral to the confusion that supported much public outcry against modern art was a feeling of its sincerity, of the observer being `cheated` or being found defective – of that art being created by hungry avaricious artists whose sole aim was for fame and wealth as well for those dealers sold who wanted commercialization. The suspicion was increased by the disclosures of the role of various art dealers and collectors for example Charles Saatchi in its sponsorship and show. Moreover, it is to be noted that either that the modern art market that came into being at about the conclusion of the twentieth century did so together with avant-garde art and the avant-garde creation, in fact as a major endorsement of both, or that this market should have been caused by venture capitalists.
Comparison and Contrasting Between the Book and Course
At the dawn of the twentieth century, then, the concept and the community of the `avant-garde` artist continued the art practices whose deliberate indiscretions of the prevailing presumption of what was in fact, ethically, or politically acceptable were at the time the sponsor of the individuality that was core to the modern art ideology. Hence, artists like Van Gogh, Picasso, and Jackson Pollock applied the individuality in arts that all aspired to and were not within the reach of capitalist social relationships which the philosopher Herbert Marcuse termed as the `affirmative` traits of culture, by at the same time reassuring the artists as well as making good, the deficiencies of these relationships.
By affirmative culture is meant that culture of the bourgeois epoch which led in the course of its own development to the segregation from the civilization of the mental and spiritual world as an independent realm of value that is also considered superior to civilization. Its critical aspect is the claim of a generally obligatory, perpetually improved and more important value that obligation be categorically asserted: a world in essence dissimilar to the real world of the daily struggle for survival, though attainable by people for themselves `from within,` without any transformation of the state of fact…their reception becomes an act of celebration and exaltation” (p. 95).
The affirmative culture to Marcuse implied “a world to be brought about not through the overthrow of the material order of life but through events in the individual`s soul. Humanity becomes an inner state…. [that] exalts the individual without freeing him from his factual debasement” (p. 103). It has been this character and the ignored traits of human characterized the avant-gardism of modern artists. However, at the same time has also placed them, and the new art in various paradoxes.
Thus, the twentieth century art distinguished itself from what was not art by its materials as much as anything else. Today, in contrast, it is quite difficult to consider of a material that could not be used to make the modern art differently (See for example Anya Gallaccio`s 1994).
The theme describing the significance of the art reproduction
`Color-field` Painting
Color Field Painting belongs to the Abstract Expressionist family of artists. It was also known as “Post-Painterly Abstraction” by Clement Greenberg. Normally, such types of paintings are made on the canvases. By standing closer to the canvas, the colors appear like a sea. These huge size rectangles motivate the mind and eye leap into the stretch of red, blue or green. The artists can generally feel the colors themselves.
`Action painting`
The analyst Harold Rosenberg (1952) explained the expression action painting as `At a certain moment the canvas began to appear to one American painter after another as an arena in which to act. … What was to go on the canvas was not a picture but an event`. This theory drew strongly, and unequivocally, upon the concepts than the current intellectual fields, especially by Jean-Paul Sartre`s who stated that `there is no reality except in action`.
Avant-Garde Art
Avant-garde refer to people or works that are new or original, especially relating to art, culture, and politics. In accordance with its advocates, the avant-garde promotes the limits of what is recognized as the standards within definitions of art.
Analysis
Greenberg, the most influential critic of the mid-20[th] century and chief architect of the formalist doctrine, decoration was `the specter that haunts modernist painting` (Greenberg, 1961). On the other hand, Matisse was unashamed of being thought decorative. He stated. `The decorative for a work of art is an extremely precious thing. It is an essential quality. It does not detract to say that the paintings of an artist are decorative` (Flam, 1978). Thus, modernism displayed its unique art history. It identified its own mythical aspects of origin with cubism and Picasso. Together with this, Picasso`s own profession gave a particular explanation, giving stress to some features of his work, in fact downgrading others.
Conclusions
Postmodern art works were the outcome of the reaction and some say in denial to modern art movements. Nevertheless, many contemporary museums treated postmodern works to be an extension of modern artworks. The ideals rejected by the modern art movements are now seen to be re-establishing all over postmodernism eras in a more contradictory manner. The book gives a lucid and vivid view of the art history and its conflicting nature which the writer Cottington has tried to depict in considering the past and post-modern art movements.
Works Cited
Flam, Jack D. Matisse on Art. New York, 1978.
Gallaccio, Anya. Stroke, Blum and Poe, Los Angeles. 1994.
Greenberg, Clement. `Milton Avery`, reprinted in his Art and Culture. Boston, Mass., 1961.
Marcuse, Herbert. “The Affirmative Character of Culture”. Negations Essays in Critical Theory. Boston: Beacon Press, 1968.
Rosenberg, Harold. “American Action Painters”. ARTnews, 1952.
Sartre, Jean-Paul. L`Existentialisme est un humanisme Paris: Nagel, 1946), pp. 59-60. Eng. trans, by Bernard Frechtman, Existentialism. New York: Philosophical Library.

Name of writer appears here

[Course name appears here]
[Professor`s name appears here]
[Date appears here]
Success
Success forms one of the most crucial ingredients of our daily activities. As discussed by Cardone, success creates a balance with ecology, people, and environment as well as balance within an individual (Cardone 1). If there is no success and a meaningful understanding by the concerned environment and people, life becomes unbearable, thus making it hard to achieve the desired levels of development in the society. Regardless of how one defines success, be it physical, emotional, financial, spiritual, familial or even communal, the most important thing to note is that, it is the mandate of all people to ensure they succeed in all activities they perform, thus bettering the society we operates. Despite of our diverse races, cultures, economic backgrounds, religions and social groups among other aspects, most of us would candidly agree the fact that, success is imperative to the well-being of family units, individuals and certainly, the overall survival of these aspects into the future. Watson indicates that, success promotes security, confidence, and ability for one to contribute at a higher level, leadership and hope (Watson 1).
Without enhanced success, notable companies such as Apple Inc., Coca Cola, Tata Group and Tesco Plc among others, which have significantly changed the way we operate through their successful marketing and production strategies over the years, would cease to operate. As noted during the recent financial crises, successful implementation of government policies, such as those touching on monetary and fiscal policies had a significant effect in ensuring smooth running of government operations. This is as seen in countries such as Germany, the Asian Tigers among others. Based on the above arguments, the section below will candidly offer different meaning of the term success and examples.
One of the definitions of the term success is the ability to complete what one had intended to do. That is, finishing the duty at hand. It is important noting that, the intention can be positive or negative. For instance, in 2011, Breivik Anders, an extremist from Norway, killed 77 people, most of them teenagers, and injured many others in a shooting and bombing rampage. His main intention of carrying out this attack was to fight the increasing levels of “multiculturalism” in the European region (Ferran 1). Prior to this horrific shooting incident, Anders had posted a 1500-page manifesto, in which he indicated that, he was an operative in the commencement of Knights Templar, a Christian conservative revolution violent in Europe. According to him, he was successful due to the fact that, he killed foreign students, majority of who were on further studies in notable universities such as Ullevål University, Oslo University and colleges across Norway. When he was proved sane and jailed for 21 years, he was not able to hide his joy, a clear indication that, his mission was successful (Ferran 1).
The other definition of the term success is the positive impact a certain work will have in the lives of others in the society. To a majority of people, there is the tendency to equate success with a lot of money owned by an individual. However, in the recent times, black market, where drugs are sold, as witnessed in countries such as Mexico and inflation of share prices among others are on the rise and the concerned businessmen become wealthy overnight. Therefore, it would be unethical to term this group of people as successful, since the impact they on the lives of others in the society is very negative. The same can be said about scammers, online spammers and hackers. However, there are those individuals who can be termed as very successful in the society though they are not wealthy. One of such successful individual is Linus Torvalds, the founder of the Linux movement. This has become a very successful project, an open source in nature, thus enabling people to enjoy a free and extremely reliable OS globally. The other leader who can be considered successful is Bill Gates. This is because, he has dedicated substantial amount of his wealth to fighting against HIV/AIDS across the world through Bill & Melinda Gates Foundation. As at September 2012, the foundation had an endowment approximated to be worth US$ 36.2 billion and countries which had benefited from this project includes Haiti, Rwanda, Kenya, Pakistan and Zimbabwe among other Sub-Saharan Africa countries where the disease is on the rise. According to Orison Swett Marden 1850-1924, success involves a certain kind of cost in most cases, boring work is involved…. “Success is the child of drudgery and perseverance. It cannot be coaxed or bribed pay the price and it is yours”….For instance, to most businesses, the process of marketing and promotions are usually very tedious and consumes an enormous amount of resources, mostly monetary and time. However, at the end, the business is able to reap benefits resulting from increased sales volumes as a result of higher levels of customer loyalty, thus improved profitability. However, it is important noting that, in life one does not necessarily have to be perfect as perfectionism usually kills success. Therefore there is the need to keep on going instead of waiting to get everything right (Maxwell 24).
In conclusion, it is apparent that, success is critical in all spheres of life. This is due to the fact that, without success, it would be hard to sustain the current events as well as predict the future occurrences. To achieve success, there is the need to ensure peaceful co-existence, cooperation at national and international levels among other aspects.
Works Cited
Cardone, Grant. Success Is Important!. The Huffington Post. Accessed on 8 April 2013 from,

Ferran, Lee. Mass Murderer Smirks at 21-Year Prison Sentence. Accessed on 8 April 2013 from,

Maxwell, John. Success 101: What Every Leader Needs to Know. Thomas Nelson Inc, 2008. Print. Accessed on 8 April 2013 from,

Watson, John. What is Success and How Do We Achieve It? 2004. Web. Accessed on 8 April 2013 from,

Name of writer appears here

[Course name appears here]
[Professor`s name appears here]
[Date appears here]
Fast Foods
It is notable that, each and every day, we move through different cultures as well as subcultures. Therefore, we have the likelihood of belonging to some, avoid others, and are fully unaware of others. In order to benefit from cultural diversity, there is the urgent need to understand as well as be ready to learn from one another, therefore removing negative stereotypes, thus resulting to prosperity across the world. The section below will evaluate three articles, which fully evaluate the impact brought about by consumption of fast foods across various cultures globally.
Grier, Sonya A., Mensinger Janell, Huang Shirley H., Kumanyika Shiriki K, and Stettler Nicolas. Fast-Food Marketing and Children`s Fast-Food Consumption: Exploring Parents` Influences in an Ethnically Diverse Sample. American Marketing Association Vol. 26 (2) Fall 2007, 221 – 235. 2007. Print. Accessed on 7 April 2013 from,

In the recent past, childhood obesity has turned to be one of the major societal concerns in various parts of the globe. For instance, in the last three decades it is seen that, obesity level among school and pre-school has almost tripled to 14% of 2-to 5-years old and 19% of 6-to 11-year olds (Grier et.al 222). This is attributable to the increasing level of fast food marketing. This lies in the proposed relationship existing between the rates between consumption and obesity affecting adults as well as children and in nutritional profiles of most of the fast foods.
Fast Food Marketing and the Role of Parents in Children`s Fast-Food Consumption
In the U.S., the market share of fast foods has highly expanded as compared to any other segments of way-from-home foods since 1980s. For example, in 2003, the fast food market expanded by 2.3%, thus a total sale of $148.6 billion a factor attributable to efficient marketing mix. As seen in chart below, parents influence the eating habits of their children either directly or indirectly.
(Grier et.al 227).
It is clear that, marketing of fast foods differs from one community to the other, as a result of the type and amount of targeted marketing strategies as well as levels of media exposure.
From this article it is apparent that, fast food marketing has greatly increased levels of obesity among preschoolers as well as school going children. As a result, there is a great and urgent need for fast food restaurants among other stakeholders to offer information regarding nutrition at the point of purchase. Consequently, this will have positive effects through children.
Paeratakul Sahasporn, Ferdinand Daphne P., Champagne Catherine M., Ryan Donna H., Bray George A. Fast-food consumption among US adults and children: Dietary and nutrient intake profile. Journal of The American Dietetic Association. October 2003 Volume 103 Number 10, pp. 1332-1338. 2003. Print. Accessed on 7 April 2013 from,
http://www.csrees.usda.gov/nea/food/pdfs/roundtable_references_fast_food.pdf
In the U.S., intake of fast foods has increased, resulting to diseases brought about by overweight obesity among others. Paeratakul et.al (1332) indicates that, fast foods are becoming highly popular especially among the adolescents who on average visit outlets selling fast foods more than twice weekly.
Statistical Analysis
From a survey carried out among 4,746 students aged between 11 and 18 year, it was apparent that, 75% of the students ate in a fast food outlet more than twice per week. Other surveys indicated that, fast foods can be associated with increased intake of hamburgers, fried potato, soft drinks and pizza among others. Generally, from this survey which comprised of 17,370 children and adults who took part in the 1994-1996 and 1996 continuous survey in food intake, it was clear that, consumption of fast foods was 37 and 42% of the adults and children respectively.
It is important for consumers to know that, intake of fast foods having high levels of fat lead to increased intake of fat and energy, which translates to reduced consumption of healthy nutrients.
Chou Shin-Yi, Rashad Inas and Grossman Michael. Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. The National Institute of Diabetes and Digestive and Kidney Diseases to the National Bureau of Economic Research. 2006. Retrieved from
http://aeaweb.org/annual_mtg_papers/2007/0106_1015_2004.pdf
In the U.S., obesity level in children has drastically increased. In the 1963-1970 period, 4% of children aged 6 to 11 years and 5% of adolescents aged between 12 and 19 were considered overweight and this has almost tripled in the recent past. This is attributable to the increased level of advertisements on fast foods.
Results
From this study it was clear that, a ban on advertisement of fast foods would reduce overweight among children aged 3 to 11 years by 18% and those aged between 12 and 18 years by 14%.
There is the need for media to educate people on the need of healthy eating. Further, advertisement of fast foods should be effectively regulated by government and stakeholders, a factor which will reduce problems associated with overweight across the globe.

Name of writer appears here

[Course name appears here]
[Professor`s name appears here]
[Date appears here]
Fast Foods
It is notable that, each and every day, we move through different cultures as well as subcultures. Therefore, we have the likelihood of belonging to some, avoid others, and are fully unaware of others. In order to benefit from cultural diversity, there is the urgent need to understand as well as be ready to learn from one another, therefore removing negative stereotypes, thus resulting to prosperity across the world. The section below will evaluate three articles, which fully evaluate the impact brought about by consumption of fast foods across various cultures globally.
Grier, Sonya A., Mensinger Janell, Huang Shirley H., Kumanyika Shiriki K, and Stettler Nicolas. Fast-Food Marketing and Children`s Fast-Food Consumption: Exploring Parents` Influences in an Ethnically Diverse Sample. American Marketing Association Vol. 26 (2) Fall 2007, 221 – 235. 2007. Print. Accessed on 7 April 2013 from,

In the recent past, childhood obesity has turned to be one of the major societal concerns in various parts of the globe. For instance, in the last three decades it is seen that, obesity level among school and pre-school has almost tripled to 14% of 2-to 5-years old and 19% of 6-to 11-year olds (Grier et.al 222). This is attributable to the increasing level of fast food marketing. This lies in the proposed relationship existing between the rates between consumption and obesity affecting adults as well as children and in nutritional profiles of most of the fast foods.
Fast Food Marketing and the Role of Parents in Children`s Fast-Food Consumption
In the U.S., the market share of fast foods has highly expanded as compared to any other segments of way-from-home foods since 1980s. For example, in 2003, the fast food market expanded by 2.3%, thus a total sale of $148.6 billion a factor attributable to efficient marketing mix. As seen in chart below, parents influence the eating habits of their children either directly or indirectly.
(Grier et.al 227).
It is clear that, marketing of fast foods differs from one community to the other, as a result of the type and amount of targeted marketing strategies as well as levels of media exposure.
From this article it is apparent that, fast food marketing has greatly increased levels of obesity among preschoolers as well as school going children. As a result, there is a great and urgent need for fast food restaurants among other stakeholders to offer information regarding nutrition at the point of purchase. Consequently, this will have positive effects through children.
Paeratakul Sahasporn, Ferdinand Daphne P., Champagne Catherine M., Ryan Donna H., Bray George A. Fast-food consumption among US adults and children: Dietary and nutrient intake profile. Journal of The American Dietetic Association. October 2003 Volume 103 Number 10, pp. 1332-1338. 2003. Print. Accessed on 7 April 2013 from,
http://www.csrees.usda.gov/nea/food/pdfs/roundtable_references_fast_food.pdf
In the U.S., intake of fast foods has increased, resulting to diseases brought about by overweight obesity among others. Paeratakul et.al (1332) indicates that, fast foods are becoming highly popular especially among the adolescents who on average visit outlets selling fast foods more than twice weekly.
Statistical Analysis
From a survey carried out among 4,746 students aged between 11 and 18 year, it was apparent that, 75% of the students ate in a fast food outlet more than twice per week. Other surveys indicated that, fast foods can be associated with increased intake of hamburgers, fried potato, soft drinks and pizza among others. Generally, from this survey which comprised of 17,370 children and adults who took part in the 1994-1996 and 1996 continuous survey in food intake, it was clear that, consumption of fast foods was 37 and 42% of the adults and children respectively.
It is important for consumers to know that, intake of fast foods having high levels of fat lead to increased intake of fat and energy, which translates to reduced consumption of healthy nutrients.
Chou Shin-Yi, Rashad Inas and Grossman Michael. Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity. The National Institute of Diabetes and Digestive and Kidney Diseases to the National Bureau of Economic Research. 2006. Retrieved from
http://aeaweb.org/annual_mtg_papers/2007/0106_1015_2004.pdf
In the U.S., obesity level in children has drastically increased. In the 1963-1970 period, 4% of children aged 6 to 11 years and 5% of adolescents aged between 12 and 19 were considered overweight and this has almost tripled in the recent past. This is attributable to the increased level of advertisements on fast foods.
Results
From this study it was clear that, a ban on advertisement of fast foods would reduce overweight among children aged 3 to 11 years by 18% and those aged between 12 and 18 years by 14%.
There is the need for media to educate people on the need of healthy eating. Further, advertisement of fast foods should be effectively regulated by government and stakeholders, a factor which will reduce problems associated with overweight across the globe.

Name of writer appears here

[Course name appears here]
[Professor`s name appears here]
[Date appears here]
GoPro Hero 3 Promotional plan
This promotional plan will aim to create awareness, as well as generate a positive picture and boost sales of the GoPro Hero 3 mountable and wearable camera. The promotion plan will incorporate advertisement, direct sales, public relations and sales promotions. The immediate target market is California and all other States in the US, while international marketing will be driven mainly through the internet and advertisement in globally marketed magazines, especially technology and IT based magazines such as Computer World, Gadgets among other highly rated and subscribed magazines.
Promotional Mix
The promotional plan budget will be split in the four areas in the following promotional mix advertisement 20%, direct sales 40%, sales promotion 20%, and public relations 20%. The choice of this initial budgetary allocation takes into consideration the delicate state of the camera market, with realization that Go Pro Hero 3 is, despite being the first of its kind in the market segment, still a relatively new invention which needs a dedicated one on one sales drive to market. For this reason, direct personal sales have been allocated 40% of the budget. This allocation percentage is likely to drop once the product gains sufficient inertia in the market especially through supplementary boost through referrals, positive social media ratings and reviews, as well as its projected popularity among young shoppers within two years. The other promotional plan options have each received a 20% budgetary allocation because it is perceived that their initial roles in the product promotion are supplementary, equally significant, and inseparable. Their projected budgetary allocations in the future are expected to change in the future depending on the relative success of the product in the first two years of sales.
Advertisement
Go Pro Hero 3 will be advertised mainly through two channels. Firstly, it will be featured in websites featuring activities in which the camera would come handy such as sporting, gaming and outdoor activities. It will target leading travel websites by number of daily visits and feedback. It will also target all major government websites dealing with tourism and recreation events. The choice of the websites in which to advertise will be done by the intelligent Google Ads application created and managed by Google. In addition, advertisements will be posted in leading magazines including Computer World, The Scientist, Gadgets among others. Other channels of advertisement will include creation of dedicated fan pages on all leading social media sites such as Facebook, Twitter among others (Burrow 21). The choice of advertisement channels will be done with a view to create the greatest impact while reducing advertisement costs. To this end, social media will be the ultimate advertisement medium, but other channels such as magazine and mainstream media advertisement will initially be used to create awareness. In the leading states, billboards may limitedly be used to market the product. This option will, however, be reserved to just a few in the leading cities where sales are likely to be high such as New York, due to the high costs of advertisement.
Public Relations
This channel is especially important as an edge over the competition, owing to the uniqueness of approach to it as targeted by the Go Pro Hero 3 campaign. The first great PR event will be a media exhibition show in the state of California, where Go Pro Hero 3 is assembled. The event will feature a photo and videos exhibition specifically targeting high level media such as can only be done using high end technology inherent in the Go Pro family of cameras. The event will be a free entry and participation undertaking in which prizes will be won by the best participating guests. In the event, the Go Pro Hero 3 camera will be sold at a subsidized price. Awareness of the events will be limitedly advertised in the mainstream TV. In addition, the PR will launch a clean the environment campaign in specific sporting areas prone to littering. It will provide branded litter bins in parks that have picturesque sceneries as well as sporting stadia where high motion cameras are likely to be used. These activities are aimed to create an image in the society that Go Pro Hero camera manufacturers are aware of the corporate social responsibility and are dedicated to environmental conservation. While press releases may not be necessary in the initial marketing campaign, it may become necessary if certain issues arise such as counterfeiting, accusation of concerns such as environmental concerns, as well as in the event of legal suits (Burrow 67).
Personal Selling
This is the backbone of sales for the product in this stage. Personal selling will mainly be done in stores located in major cities, especially inside or near composite shopping malls where customers are likely to integrate different categories of purchases. In specific, the Go Pro Hero 3 camera will be stocked in the leading discount stores such as Macy`s, Wal-Mart and others. Initially, the promotion plan targets to set up sales points in at least three locations in each US state, one a fixed location such as in discount stores or areas near them, and two in the open streets where passersby may walk in to our exhibition and enjoy demonstration of the product`s functionality. In these exhibitions, customers will be able to seek information as well as give feedback regarding the product`s performance. This is a relative advantage because the personal selling initiative will also double as a public relations drive, and is expected to enhance product visibility, rating and ultimately, sales. Each exhibition is expected to have two to three attendants, while each fixed point of sale may have one sales person, or, where the product is stocked in a discount store, no dedicated sales agent from our company. The choice of the number of attendants is done with consideration of the probability of involvement of the attendants with the clients, and is a tradeoff between hiring costs and customer engagement levels.
Sales Promotion
This option will also be integrated with personal selling in certain instances. It may, however, still be done independently. One approach will be the discounted pricing of the product in specific sales points such as sales done during public relations initiatives described above like cleaning the environment and media exhibitions. The discounted prices will typically include not more than 10% reduction, but will be expected to increase sales in the specific instances by a factor that might break even between the discount losses and the improved sales. Coupons relating to product discounts will be handed out in any outlet, whether fixed or exhibition. The coupons will be professionally developed to capture the strong points in the product, such as its features, versatility and fair pricing. The displays will also be articulately designed in order to capture attention of passersby, and, where states laws permit, public address systems may be used to attract customers. Free samples may not be used in the initial campaign owing to the young nature of the product and its high initial development cost, but this maybe an option when the sales have consistently maintained a high profit and the company is able to issue free promotional samples. The coupons and leaflets, in contrast, will incur minimum costs and will create a significant impact on the customers through product features awareness as well as a demonstration of the selling strengths (Burrow 53).
Conclusion
This promotional plan is based on the assumption that Go Pro Hero 3 is a relatively new product in the market and a pioneer project for the company. Emphasis has been put on personal selling as a key driver of sales in the initial stage of the promotion. In addition, the plan emphasizes on other methods such as advertisement, sales promotion and public relations as important methods. However, advertisement has been limited to inexpensive options and shifted towards maximizing gain while keeping the costs low. Therefore, social media is the ultimate future target for Go Pro Hero 3 advertisement and consumer feedback platform.
Work Cited
Burrow, James. Marketing. Cengage Learning, 2011. Print.

Name of writer appears here

[Course name appears here]
[Professor`s name appears here]
[Date appears here]
How Advertisers use Special Language and Methods to attract Us
Advertisment is a medium of communication that is applied for marketing in order to stimulate, convince and influece the aundience. Samsung Group, a leading global company from South Korea has exploited advertersiment in an advanced techniques. Their adversitiment manouver is designed to give the audince with precise information regarding their merchandises. This strategy when presented in the form of 3D, it portarys high-quality advertisements, which assist the aundeince to make a wise decisions on what to purchase. Charles O`Neill stated, “In order to understand advertising, you must accept that it is not about truth, virtue, love, or positive societal values. It is about money. It is about moving customers through the sales process. Sometimes the words and images are concrete sometimes they are merely suggestive” (O`Neill, 376). He further adds “The language of advertising is coded. It is also carefully engineered and ruthlessly purposeful” (O`Neill, 377).
On other hand, Mark Lindberg (2008) stated, “It is our job as consumers to read between the lines, to delve truth from the steady flow of commercial garbage that fills our media. If your life is impacted negatively, in truth you have no one to blame but yourself. However, someone that is good at deciphering the truth from the daily barrage ends up informed. They find the good deals, the quality product, and get ahead. So, in general, a well researched individual ends up benefiting from ads and commercials. This paper will critically analyze Samsung advertisment and it`s correlation between two case study by Charles O`Neill and Mark Lindberg. In addition, the paper will also present disticnt startegies applied by Samsung in order to attract a wide audince.
Advertisers Using special language & methods to attract Customers
The use of comedians who are preffesionals in cracking jokes such as
“They called me in for the next big thing.
Maybe in like 1998, you were the next big thing.
Wow, I have never seen you this excited on something that isn`t food.
You are not the next big thing.
You make people physically uncomfortable.
Look man, they gave me a phone.
I got one too.
Where did you get that?
They gave it to me because I am their next big thing.
No, this makes no sense man.
Are you sure that maybe you are not here to see a guy named Sam Sung?
I don`t think I am.
That would make more sense.
I don`t…”
“Why don`t you take that SPad and shove it up…
All right, you`re here.
Hi.
Hey.
So, you got the memo, you are working together.
Together?
I got the big room, come fill it with ideas.
Samsung, the next big thing, you two.
Yeah.
Celebrity endorsements, very big, very big, you guys know anybody? Pitch me something.
People love commercials with talking babies.
Talking babies?
So we just use Seth.
In a diaper?
I don`t wear a diaper.
You would wear a diaper for Samsung though, right?
I would wear a diaper for Samsung.
What else you got?
Crowdsourcing.
Uh, I love it.” (Available at http://www.youtube.com/watch?v=5ae7E8J7h7Y)
The above lauguage makes any audince to lough, and through this, they convey a message to consumer regarding the stipulated product. For example, during the above conversation, they were cracking jokes of a new innovation of Samsung Galaxy S. Through this conversation, audience can obeserve the new features in th phone as they are presented while cracking the jokes. However, such weasel words caught the attention of William Lutz and Charles A. O`Neill who analyzed how such words were applied in different advertisements and how significantly they lie, misinform, and deceive the prospective customers. In this essay, he warned the customers to be aware of the special potency of such “weasel words,” those similar and devious which “seemed to express one thing when actually they meant the contrary or nothing at all.” The actual dangers, Lutz claimed, was how such usage of language distorts the truth and the impacts the values of the clients. Marketing professional Charles A. O`Neill, on the other hand, challenged Lutz`s criticism of ad that doublespeaks. Despite the fact acknowledging some of the quirks of his profession, O`Neill supports the language which is both vocal and visual-against and it misrepresents the facts. Whist studying some well-known TV and magazine advertisements, he explained why the ad language might be attractive and enticing as well as brainwashing.
The primary issue many advertisers experience whilst advertising their products is that they try to convince the customers that the products they are promoting are in fact unique from other similar products is that their claims are conditional to some laws. Not many laws, however, there are some meant to stop deceitful or dishonest claims whilst advertising the products. As a rule, the advertisers of the products have to be quite careful in what they articulate in their advertisements for the products they promote. Parity claims are considered safe for the reason that they are legally binding and endorsed by various court rulings. However beyond parity claims there exist weasel words as noted above.
Another significant language applied by Samsung Comedians is to attract diverse culture around the globe, for example,
“Put out on the Internet that you want people to send you ideas and you don`t have to think of an idea.
That might be good for this spot.
Bigger.
Space, we send them into the galaxy with the Galaxy, but we don`t train them, we just send them up there and see what happens.
Go become an Asian rapper.
I don`t think we can do that, we`re not Asian. I`m an Asian rapper, I am rapping and then guess what, S Bean.
That`s really funny.
I have LeBron James.
Hi Bron, you in on Samsung?
Yeah totally, maybe I`ll do a cameo on the tablet or something.
That`s awesome.
Oh my God, we are along with LeBron James. I mean, that`s incredible. You get LeBron James, you got the next big thing, you don`t even need anybody else.
That`s right, we don`t, we don`t, we don`t need anyone else.
I`ve got it. I`m having breakfast with LeBron`s kids.
Dude, why would you even eat with LeBron`s kids?
We are friends.” (Available at http://www.youtube.com/watch?v=5ae7E8J7h7Y)
From this language, it touches Asian, thus it create a curiousity to the audience on how am Asian can rap. This advert is marketing the new and improved Galaxy product. From the readings two case studies, both “new” and “improved” are common words on a product packet, “improved”. Indeed, these two words are generally used together. It appears that many of the products sold around in the commercial world these days are labeled as “new and improved.”
However, the utilization of the word “new” is restrained by some regulations and laws, which means that the advertisers are not just eligible to use this word on a product or in the advertisements without fulfilling specific conditions. For instance, a product is advertised as `new` for just about six months all over a nationwide advertising promotion. Moreover, if the product advertised is restricted to a particular market region, the word `new` can be used longer, as long as two years.
In fact, the advertisers are keen to promote their goods that are labeled as “new and improved.” Whilst what represent a “new” good or product might be conditional to some conditions, the word “improved” is a personal one. For example if companies change the shapes of their stick deodorants, though the shapes do not enhance the abilities of the deodorants. Specifically, altering the shapes do not impact the deodorizing function of the deodorants, however, the companies use the word `improved` deceptively.”
Moreover, if another company adds a new chemical substance to its liquid cleaner and labels it “new and improved.” While addition of the chemical substance does impact the cleaning capability of the services or product, there has been a “material functioning alteration” in the good, and the company labels the product cleaner “new and improved” too. Now the advertisement labels “new and improved” are frequently noted most of the products and are considered as the foundation of a multi-million dollar advertisement campaigns.
“Acts Fast”
The weasel words “Acts” and “works” are commonly used in ads, since they motivate action to the product and to the ad promotion. For instance, when the customers see the advertisement for the cough syrup that “Acts fast on cough control center”, it just claims to carry out an action or do something on the “cough control center” of the body.
Advertisements such as with the phrases like “acts instantly”, “acts fast,” are basically devoid of meaning. Such advertisements are always cautious not to point out precisely what “act” the product carries out. Similarly if a brand of aspirin claimed to “act fast” for the relief of a headache, it does not imply that the particular aspirin is any improved than any other aspirin in the market. However, it might be possible that the new aspirin just dissolves quickly. Yet, all aspirins have the same functions to perform.
“Like” Magic
Another weasel word commonly used by the advertisers is “like.” The labels “like” on the products by the advertisers are deceptive. “Like” makes the customers ignoring the products and concentrating on the claims the advertisers make about them.
“Unfinished Words”
Unfinished words comprised of a sort of “up to” claim in the contemporary advertisements. These words are extensively utilized in advertising, since they seem to show significant prospects for the products to be sold. More notably, they can be attached with influential visual images on TV to make major prospects regarding the product`s usefulness and potential without actually making significant promises. For example in a TV commercial, the aspirin product claims quick relief by showing a person with a headache taking the product and then, in few seconds, claiming complete relief. This TV commercial is far more potent than in unfinished words.
Other Tricks of the Trade
Advertisers` use of weasel words is infinite. The advantageous ways through which the advertisers realize of nothing is through misleading deceptive words. Though there are many visual images applied on TV screen as well in magazines and newspapers, the advertiser want to generate that the memorable line on the mass media would imprint on in the public consciousness.
Conclusions
Samsung is the globe leading company in terms of innovation and creativity. As a result, to keep the customers updated and attract more consumers, they have establisehd a wide techiques of advertisment languages in order to reach all type of audience. Howver, to better analyze the various advertisements for promotion requires the customers beware of every word in the advertisements and find out what each word really implies. Advertisers of the products aspire to disguise their claims in language that appears real, specific, and tangible, though in reality the language of advertising is weasel to attract customers to buy the products. The customers should read carefully and listen decisively so that when the advertisers claim certain qualities or traits of the products, they should not accept it on the face of the label. The customers should consider carefully the words of label carefully, not what the advertisers want from the customers to think about the label. As William Lutz have a word of caution for the customers that they should become critical thinkers to understand the duplicity of advertisements.
Bibliography
Lindberg, Mark. “Commercialism.” Online posting. 21 July 2008. Laulima.
Lutz, William. “With These Words, I Can Sell You Anything.” Dialogues: An Argument Rhetoric and Reader. 5th edition. Eds. Gary Goshgarian and Kathleen Krueger. New York: Pearson-Longman, 2006. 411-417.
O`Neill, Charles A. “The Language of Advertising.” Dialogues: An Argument Rhetoric and Reader. 5th edition. Eds. Gary Goshgarian and Kathleen Krueger. New York: Pearson-Longman, 2006. 411-417.
Thompson, William. “My Opinion.” Online posting. 20 July 2008. Laulima.

BACK TO TOP